MDT Printing: Introducing the Economies of Scope
Direct mail can be a highly effective touch in a multi-dimensional marketing campaign. Yet for the last 500 years, printing has been about economies of scale. The more you print, the less it costs per printed piece.
Until now. MDT’s in-house print shop offers print on demand. That means you gain the benefits of scope, not scale. MDT clients conduct their print media campaigns with quality and precision. Variable data printing allows you to customize every piece you print to the recipient, so even small print runs can have large returns. High quality printed materials reach targeted audiences, meeting your program scope while remaining within program budget.
MDT’s in-house printing facility gives you greater control over quality and project management, while giving you the flexibility to adjust content and eliminating the snafus that occur when dealing with third parties.
Contact us today to learn more about how MDT printing on demand, variable printing and other innovations can transform your direct mail options.