Data needs nurturing
Few of us want to marry on the first date. Getting to “yes” can take time and effort. Too often, when it comes to marketing themselves and their offerings, organizations just take “no” for an answer. They view the absence of an affirmative response as a negative rejection. As a result, these firms simply don’t reuse the prospect data they’ve spent much to generate. By doing so, they miss out on the “maybes.”
MDT Marketing knows how to put accumulated data back to work. Our customized, controlled inquiry follow-up programs increase brand awareness and improve the likelihood of ultimate success. We get your prospects to yes with technology that:
- controls how and when contacts are made,
- standardizes and personalizes messages,
- and uses multiple contact channels, including traditional mail, email and personalized websites.
Plus our nurturing campaigns are 100 percent automated. You focus internal resources elsewhere. We use your existing data to increase response rates with creative, personalized content.
Data nurturing can turn simple contacts into robust prospect interactions. Engagement becomes more personalized. More proactive. More likely to generate next steps and to produce desired results. And more cost efficient too.
So put your accumulated data back to work and your marketing plans back on a more productive track. Learn more about data nurturing and how our comprehensive strategies to digital marketing can dramatically improve your response activities.